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图书详情
在书中我们提供了大量的商务背景和商务情景,您可以用此来练习和提高英语沟通技能,使您在商务活动中更自信、更流利,也更准确。
第一到第四单元介绍基本的商务英语技巧,这些技巧在商务活动中是必备的。在以后的单元中,这些技巧将进一步得以强化和扩展。在商务活动中有使用英语经验的学生,可以比那些没有实践经验的学生更快地浏览这部分内容。第五到第十四单元是一些综合活动,它们假定您已熟悉了前四个单元介绍并练习过的基本技巧。每一个单元覆盖了不同的商务情景,并介绍了内容广泛的商务技巧。第十五单元复习了前面这些单元介绍和练习的许多技巧,它采用了模拟的方式。
章节目录
致谢
序言
1 会面
Basic skills and techniques for talking to people in businesssituations
2 信件,传真和备忘录
Basic skills and techniques for business correspondence
3 通电话
Basic skills and techniques for using the telephone in business
4 总结,笔记,报告
Basic skills and techniques for writing reports, making notes,summarizing and taking notes of conversations in business
5 一起工作
Talking about where you work, employment policy, a pany'sactivities,organization and history
6 国际贸易
Ordering and supplying goods or services; answering and makingenquiries,making offers, placing and acknowledging orders
7 货币贸易
Methods of payment, cash flow, invoicing, dealing with non-paymentproblems
8 处理问题
Complaining and apologizing, delivery and after-sales problems
9 访问者和旅行者
Looking after foreign visitors and travelling on business; hotels,restaurants,small talk, telling stories
10 市场营销
Marketing a product, market research, promotion and advertising
11 会谈
Taking part in formal and informal meetings, one-to-one meetingsand larger group meetings
12 工作过程和操作
Explaining and describing operations, giving instructions
13 工作和职业
Applying for jobs and seeking promotion, participating ininterviews
14 销售和谈判
Selling and buying products, negotiating face-to-face and on thephone
15 一个特别的项目
A simulation, revising many of the skills and situations in thecourse
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